Wednesday, July 16, 2008

And The Winner Is . . . .

This one was our favorite, too. Now we are ready to proceed with the package keyline aspect of the project.

Tuesday, July 15, 2008

Designs Galore!!!

When a client requests a new packaging design, we spring into action, kicking up our heels, anxious to begin something new and fresh for them.

First, during the Discovery Phase, Cory conducts an extensive interview with the client to determine the exact brand positioning and design elements they want included.

Second, the Design Phase begins. Much thoughtful intent is activated during this phase to provide options which the client can review to see if we 'hit it'. Because there are so many variables in a design, many options are provided. For example, the above 5 options were only a small portion of the color prints which were provided on presentation boards for the client's review. Each is a work of art, in our estimation.

Third, the design is then incorporated into the entire package design.