Wednesday, June 6, 2007

Cuban Color

Package designs must send the right message. Figuring out what that message is can be challenging for our clients. That's why Cory personally interviews our clients to understand their product, their brand history, and their customer demographics. Starting the design process with a clear message helps us produce packaging that resonates with the target audience.

This client serves a Cuban market and wanted a color palette which reflected that culture. The color palette, fonts, illustrations, and photography are all chosen to support the clients message.