Buttery Looking

Sometimes we are asked to reproduce an 'old' look onto a new dieline for an updated carton. Not only will this Butter Pecan Ice Cream be tastey, but the color of the carton is buttery looking!

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Dusty Road Packaging Dieline Changes

Sometimes a customer will change printers. Thus, we are called upon to convert the present carton to a new dieline, making everything fit within the new specifications. It's tricky, but we do it!

Cool Packaging for Mint

It's fun to create packaging colors which create the 'mood' - in this case "cool" Mint Chocolate Chip.

Ice Cream Image Photoshoot

One of Red 7 Packaging's specialties is our photography. It takes skill and know-how to do food styling. Our very own Cory Van De Griend is encouraging Guernsey Farm Dairy Farm's new flavor - Grandpa's Blueberry Way - to smile nicely. Red 7 Packaging is designing a new carton for Guernsey - new colors, new image, new everything!

Reading for Package Color

Have you ever wondered about the color bars on the bottoms of our printed proofs? For this particular printer, these are the tools we use to ascertain accurate color after the package design is printed. So far we have been right on!

Packaging Color Accuracy

We take color seriously at Red 7 Packaging. Can you tell? The color our customers want in their designs need to be able to be translated exactly into what is printed on their packaging. It takes effort on our part, but accuracy is worth effort. What you are seeing is the result of some color testing we are doing to make sure our colors are in syn with the variety of printing companies we use.

And The Winner Is . . . .

This one was our favorite, too. Now we are ready to proceed with the package keyline aspect of the project.

Designs Galore!!!

When a client requests a new packaging design, we spring into action, kicking up our heels, anxious to begin something new and fresh for them.

First, during the Discovery Phase, Cory conducts an extensive interview with the client to determine the exact brand positioning and design elements they want included.

Second, the Design Phase begins. Much thoughtful intent is activated during this phase to provide options which the client can review to see if we 'hit it'. Because there are so many variables in a design, many options are provided. For example, the above 5 options were only a small portion of the color prints which were provided on presentation boards for the client's review. Each is a work of art, in our estimation.

Third, the design is then incorporated into the entire package design.