Sometimes a customer will change printers. Thus, we are called upon to convert the present carton to a new dieline, making everything fit within the new specifications. It's tricky, but we do it!
After the digital files and color proofs are shipped off to the printer, sometimes a customer will request a sample copy for their own files. Thus, we create a 8 1/2 X 11 sized color proof which won't have to be folded, mutilated, spindled, stapled and stuffed into a file drawer.